Month: January 2014

Orbit Brand

Our company values include sustainability, we want our products to last without having a negative impact on the environment.

All our products are made from recycled materials and all can be recycled after use. We believe in enhancing the natural beauty of our planet by providing technology that helps us live in harmony with it, not destroying it.

We also strive to improve local economies our company is constantly expanding and creating hundreds of new jobs every week.

We have multiple training schemes in place for potential employees of all ages and all backgrounds, we give the best possible training to ensure they can achieve their potential.

Charity is a key part of our organization. We are partnered with many large charities such as Cancer Research, NSPCC and Sport Relief.
We hold regular fundraising events within our company and the local communities and have raised millions each year.

(1). Bourriaud, N. (2002). Postproduction: Culture as Screenplay: How Art Reprograms The World [Available online at:]. Read the introduction

Watch the following key ‘Reading’ on MybU

(2) (2009). “David Carson on Design.” [Available online at:]


Answer the following questions – posting your responses to your Blog[1]:

1) What do you think Bourriaud means by the term ‘Postproduction’?

Bourriaud says that “these artists who insert their own work in that of others contribute to the eradication of the tractional distinction between production and consumption, creation and copy, readymade and original work. The material they manipulate is no longer primary.” I think what he means by this is that editors/artists that change a linear film by adding their own work or changing it to their design is changing the difference between making and using. They are changing how traditional film was once filmed and viewed. The film is no longer its original.

2) How, if at all, does David Carson fit into Bourriauds idea of a ‘Semionaut’?

David Carsons views on graphic design fit in with Bourriauds idea of a ‘Semionaut’ as David says that he is a big believer in the emotion of design and the message that’s sent before some begins to read, before they get the rest of the information, what is the emotional response they get to the product. David shows in his speech two garage doors which have the same background and meaning but with different text and shows how we perceive them as different. Semionauts imagines the links, the likely relations between disparate sites, much like David with his thought of graphic design.

3) Find an example of a film, a game or other media artefact that you would consider ‘Postproduction’ and describe how it fits that definition

Jurassic Park is a good example of postproduction as a lot of special effects were used in this film. Dinosaurs were computer generated along with less noticeable elements such as water splashing and digital face replacement for Ariana Richards’ stunt double. To put the dinosaurs into the live action of the film it took about an hour and to render the dinosaurs took two to four hours per frame. As well as the imagery, Spielberg wanted the film to have the first digital sounds.



Software Takes Command_Media-independence vs. Media-Specific Techniques

(1). Manovich, L. (2013). Media-independence vs. media-specific techniques. Software Takes Command, Continuum. pp.113-124 [Also available online at:


Answer the following questions – posting your responses to your Blog[1]:

Manovich argues that digital media has brought about a number of “media-independent techniques” which he identifies as “searchability, findability, linkability” – given this, (3) name at least one further technique and (4) argue a case for why you believe it should be included as a further example. Your argument should be at least one paragraph in length. In doing so consider the following: technology affordances of devices e.g. touch interaction; social/culture factors and the use of digital media e.g. establishment of personal relationships; changes in the use and access of media e.g. the concept of “audience”. In doing so try to think outside of the iPhone/tablet “box” – consider this quote from Manovich’s introduction:

Software has become our interface to the world, to others, to our memory and our imagination—a universal language through which the world speaks, and a universal engine on which the world runs.

(Manovich, 2013, p.2).

(5) Describe at least 3 instances of where these techniques are used/occur.

(6) Post your responses to your blog, tagged as “technology-convergence”


A further technique could be customisability, users can change the way their chosen media artefact looks and acts. The aesthetics can be changed in different ways depending on what the media is, if its an image, colour filters can be applied to change the way the image looks, as well as being able to cut parts of the image out and delete them or transfer them onto another image. Film is similar to image in terms of customisability. If it’s a website, it can be be customised by the way it looks and acts by either changing colours or images or changing the actual code to change the way it works. Users can also customise their phones and computers in many ways, some ways being; changing background images, fonts, app or icon layouts and password/passcode access. 

Searchability: This technique occurs when someone uses a search engine, for example Google. This works by asking the browser to find any copies of the word and displaying the results for the user to look through.

Findability: Spotlight, on Mac OS is an example of findability as it enables you to type in a name of a file, application or folder that you’re looking for and it will find it for you.

Linkability: This technique is used for webpages. Buttons are displayed on a webpage that are linked to other pages, either external or internal pages. These buttons use linkability.

New Channel Project

I have been put into a group of 6 people and we have to create our own channel website for the future. We have decided to create a futuristic piece of software. We have created our own brand “We Are ….. Orbit. We design, make and create the latest and greatest technologies on the market.” We chose to use Orbit as we thought it sounded quite futuristic. Along with our company name we have created a logo:

The logo features our operating systems circular design.

The operating system design is based on a circle shape, and the parts breaking away from the circle feature the most used applications closer to the middle and the less used applications closer to the outer circle.