(1). Bourriaud, N. (2002). Postproduction: Culture as Screenplay: How Art Reprograms The World [Available online at:http://www9.georgetown.edu/faculty/irvinem/theory/Bourriaud-Postproduction2.pdf]. Read the introduction

Watch the following key ‘Reading’ on MybU

(2) TED.com (2009). “David Carson on Design.” [Available online at: http://www.youtube.com/watch?v=QkoATb23H9U]


Answer the following questions – posting your responses to your Blog[1]:

1) What do you think Bourriaud means by the term ‘Postproduction’?

Bourriaud says that “these artists who insert their own work in that of others contribute to the eradication of the tractional distinction between production and consumption, creation and copy, readymade and original work. The material they manipulate is no longer primary.” I think what he means by this is that editors/artists that change a linear film by adding their own work or changing it to their design is changing the difference between making and using. They are changing how traditional film was once filmed and viewed. The film is no longer its original.

2) How, if at all, does David Carson fit into Bourriauds idea of a ‘Semionaut’?

David Carsons views on graphic design fit in with Bourriauds idea of a ‘Semionaut’ as David says that he is a big believer in the emotion of design and the message that’s sent before some begins to read, before they get the rest of the information, what is the emotional response they get to the product. David shows in his speech two garage doors which have the same background and meaning but with different text and shows how we perceive them as different. Semionauts imagines the links, the likely relations between disparate sites, much like David with his thought of graphic design.

3) Find an example of a film, a game or other media artefact that you would consider ‘Postproduction’ and describe how it fits that definition

Jurassic Park is a good example of postproduction as a lot of special effects were used in this film. Dinosaurs were computer generated along with less noticeable elements such as water splashing and digital face replacement for Ariana Richards’ stunt double. To put the dinosaurs into the live action of the film it took about an hour and to render the dinosaurs took two to four hours per frame. As well as the imagery, Spielberg wanted the film to have the first digital sounds.




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