independent Dorset

Poster feedback

Before we displayed our group poster in weymouth house, we carried out an observation of the ground floor where the posters would be displayed. As a group we sat at a table and observed the movements of the people in the space and made a tally chart and notes to record our findings. These are our findings between 12:50 and 1:00:

  • 77 people walked through the space
  • 12 people bought coffee
  • 7 people were working
  • 21 people where relaxing and socialising
  • 2 people looked at the displays

This shows that during peak times, such as lunch times or before lectures, people are too busy rushing to get to where they want to be/getting lunch so they don’t look at displays/posters.¬†At a quieter time of day, I went back to the same place to compare. I found that as people were not rushing around, they were sitting down amongst friends. These people had more time to view the displays and screens.

The space used is in the middle of the stairs to the door, it is the most common route to take to get to lectures or to exit the building. It has a small costa coffee shop with seating either side of it. I found that the sofas were more popular than the tables and chairs. The sofas usually have groups sitting there rather than individuals. There are also more sofas hidden behind a pillar.

Our finished posters:

IMG_6351 IMG_6352

We put our posters up on the moving doors at the entrance of weymouth house. We thought that as the doors move this may catch peoples attention because our posters would be moving. As well as this, we put them at eye level so that people walking towards the closed door wouldn’t really miss the poster as it’s right in front of their face. In 15 minutes we noticed that only 17 people looked at our poster. From these 17 people we were given this feedback:

  • “What does it mean?”
  • “Glanced at passing, didn’t mean much to me as I was in a rush”
  • “Wow look at all of these”
  • “Quite white”
  • “Strong message”

I can now use this feedback for my main project. I now know that I need to make my idea clear to the people viewing it, it needs to be eye catching to distract people in a rush and it should use more colours than white.

Poster Project, Dorset for Dorset.

For this project we were given the task to create an ‘independent dorset’ poster to display in the foyer in Weymouth house. On Thursday we are displaying our posters and asking people that walk past questions about the poster and if they noticed it.

At the start of this project we researched some information about Dorset. We also looked at some of the independent Scotland posters for inspiration. We looked at images for Dorset and found out that it has it’s own flag. From this we took inspiration to use the shape of Dorset and cover it with the flag. We also found out that Dorset is very touristy and agricultural. We also mentioned that there are a lot of homeless people around Bournemouth So we came up with the slogan “homes for the homeless, not for the tourists”.

poster1

Once we did our research we used A3 paper and marker pens to sketch out rough ideas as a group. At first we were struggling with images to use but decided on an image of Dorset cut out of England. Now that our idea was chosen we went away and photoshopped it.

Another idea was to create posters similar to the keep calm and carry on posters that were made for the British public in preparation for the 2nd world war. We had slogans like ‘keep calm and eat an ice cream’, ‘keep calm and visit the beach’, keep calm and walk the countryside’.

keepcalm

When we presented our poster idea to our seminar group we faced a few criticisms. We were first told that people may not know that the cut out piece of England would be Dorset. We were then told that our slogan could be seen as offensive. From this feedback we changed our slogan to ‘Dorset for Dorset, not for the tourists.” Which I think sounds better.